What we do
We bring in new clients for you
Obviously there is a lot more to it that that, but that is all we do in a nutshell.
We work with you to create a lead generation strategy that fits with your business and help you convert those leads into paying clients.
We won’t attempt to sell you a one size fits all service. We understand that all businesses are different, and we will always make sure we understand who you are, and how you operate before attempting to create a strategy for you.
It may be that you already know exactly where it is you are struggling to meet your potential. Perhaps the content on your site is not up to scratch?
Perhaps you know your site’s Google ranking is not high enough and you don’t know which of the many hundreds of unsolicited emails you have had offering to get you on page 1 isn’t a scam? (It’s a trick question – they all are)
Perhaps your conversion rates are lower than you would like, and your pipeline is too long?
Perhaps you understand the power of a strong personal brand and would like to know how to go about developing your own brand?
Maybe it is simply that you are spending all your time on the day to day tasks of running your business and don’t have enough time to carry out the marketing you know is what you need to take you to the next level.
Whatever the reason, if you want your business to grow, then we can help.
Our process utilises a cyclical approach. Each stage naturally leads on to the next, which eventually leads you back to the first stage again.
This cycle exemplifies the most successful approach to growth marketing. It is a series of iterations, constantly streamlining and improving the process in order to deliver the best results possible.
It is this process that not only allows us to get the very best results we can, but also protects us against mistakes, incorrect judgement, and ultimately failure. If an implementation fails to deliver the results we expected, the process we follow allows us to turn that into valuable information to bring us closer to success the next time we run through the cycle.
Let’s look at the individual steps a little more closely.
We start with a detailed assessment of your current situation. This can range from a quick conversation, through to a full blown in-depth marketing audit, but the end result is the same. We have the information we need to move forwards
Once we have the information we need, we can move on to identifying where any gaps may be, or where the process can be improved. Perhaps you have an extremely strong brand and rank highly for the terms you wish to, but don’t have an effective presence on the appropriate social media platforms. Whatever the situation once we have identified the strengths and weaknesses we can move on.
After identifying the areas we need to concentrate on, we can set to creating a detailed plan of attack. We will create an in-depth plan that shows exactly what needs to be done, and how. It will cover media, location, timescale and more. It will also define the metrics we will use to define success. Once the plan is in place the next stage is clear.
This stage is the simplest to describe. We take the plan we created earlier and we put it into action. Depending on exactly what it is we are doing we will start to collate the results of the work in order to allow us to move on to the next phase.
This stage brings the cycle back to the beginning. We evaluate the success of the implemented plan. Looking at the metrics we agreed on in the planning phase we will look at how we can improve. This evaluation naturally flows into the assessment phase of the next iteration.